{"id":443,"date":"2021-09-26T00:15:45","date_gmt":"2021-09-25T16:15:45","guid":{"rendered":"https:\/\/new.joanneyeoh.com.my\/?page_id=443"},"modified":"2025-04-29T09:47:12","modified_gmt":"2025-04-29T01:47:12","slug":"journal-articles","status":"publish","type":"page","link":"https:\/\/new.joanneyeoh.com.my\/index.php\/journal-articles\/","title":{"rendered":"Journal Articles"},"content":{"rendered":"\n

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  1. Yeoh, J.P.S. & Spence, C. (2025). Music to my lips: effects of musical tempo on the coffee drinking experience. Journal of Sensory Studies, 40<\/em>(2), 1-10. https:\/\/doi.org\/10.1111\/joss.70040<\/a><\/li>\n\n\n\n
  2. Beh, W.F., Nathaniel, E.L., Cheah, K.S.L., Kuek, F., Yeoh, J.P.S., Wong, Y.S. (2024). Rhythm Interactive Special Enablers (R.I.S.E.). A collaborative community engagement program. Gateways International Journal of Community Research and Engagement, 17<\/em>(1), 1-10. https:\/\/doi.org\/10.5130\/ijcre.v17i1.9348<\/a><\/li>\n\n\n\n
  3. Yeoh, J.P.S., Zhang, Z., Khong, S.K., Sinniah, U.R., Spence, C., & Beh, W.F. (2024). Music for plants? An investigation into the impact of exposure to acoustic stimulus in Bok Choy (Brassica rapa) plants. Evolutionary Studies in Imaginative Culture, 8<\/em>(2), 129-143. https:\/\/doi.org\/10.70082\/esiculture.vi.677<\/a><\/li>\n\n\n\n
  4. Ting Ting, Z., Yeoh, J.P.S., & Loo, F.C. (2023). Cultural integration and innovation in string music: A study on the transformation of Heze string music. Heranca, 6<\/em>(2), 61-73. https:\/\/doi.org\/10.52152\/heranca.v6i2.765<\/a><\/li>\n\n\n\n
  5. Yeoh, J.P.S., Han, M.G., & Spence, C. (2023). The impact of musical fit and sound design on consumers\u2019 perception of a luxury car ad. Luxury, 9<\/em>(2-3), 165-184. https:\/\/doi.org\/10.1080\/20511817.2022.2224496<\/a><\/li>\n\n\n\n
  6. Jusoh, M., Ramlee, S.I., Pydi, F.I., Mazlan, N.A., Berahim, Z., Mujab, A.A.M., Sinniah, U.R., Yeoh, J.P.S., Khalid, K., & Yaapar, M.N. (2023). Specific Sound Frequency Improves Intrinsic Water Efficiency in Rice Leaf by Imparting Changes in Stomatal Dimensions. Pertanika Journal of Tropical Agricultural Science<\/em>, 46<\/em>(2), 439-457. https:\/\/doi.org\/<\/a>10.47836\/pjtas.46.<\/a>2.05<\/a><\/li>\n\n\n\n
  7. Yeoh, J.P.S., & Spence, C. (2023). Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics. HERD: Health Environments Research & Design Journal<\/em>, 16<\/em>(3), 278-290. https:\/\/doi.org\/10.1177\/19375867231161094<\/a><\/li>\n\n\n\n
  8. Yeoh, J.P.S. (2021). The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, 51<\/em>(3), 32-40. https:\/\/doi.org\/10.17010\/ijom\/2021\/v51\/i3\/158062<\/a> <\/li>\n\n\n\n
  9. Yeoh, J.P.S., & Allan, D. (2020). Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing, 50<\/em>(8-9), 19-31. https:\/\/doi.org\/10.17010\/ijom\/2020\/v50\/i8-9\/154689<\/a> <\/li>\n\n\n\n
  10. Yeoh, J.P.S., & Yeoh, P.A. (2015). Competitiveness between Ethnic Malays and Ethnic Chinese in Malaysia. GSTF International Journal of Psychology, 2<\/em>(1), 16-21. View<\/a> <\/li>\n\n\n\n
  11. Yeoh, J.P.S., & Yeoh, P.A. (2014). The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians. GSTF International Journal of Music, 1<\/em>(1), 20-29. View<\/a><\/li>\n\n\n\n
  12. Yeoh, J.P.S., & North, A.C. (2013). The Effects of Musical Fit on Consumers\u2019 Choice when Opportunity and Ability is Limited. Pertanika Journal of Social Sciences and Humanitites, 21<\/em>(1), 105-118. View<\/a><\/li>\n\n\n\n
  13. Yeoh, J.P.S., & North, A.C. (2012). The Effect of Musical Fit on Consumers’ Preferences Between Competing Alternate Petrols. Psychology of Music, 40<\/em>(6), 709-719. https:\/\/doi.org\/10.1177\/0305735611408994<\/a><\/li>\n\n\n\n
  14. Yeoh, J.P.S., & North, A.C. (2010). The Effect of Musical Fit on Consumers’ Memory. Psychology of Music, 38<\/em>(3), 368-378. https:\/\/doi.org\/10.1177\/0305735609360262<\/a> <\/li>\n\n\n\n
  15. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14<\/em>(1), 165-180. https:\/\/doi.org\/10.1177\/102986491001400107<\/a><\/li>\n\n\n\n
  16. Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18<\/em>(1), 1-10. View<\/a><\/li>\n\n\n\n
  17. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products. Empirical Musicology Review, 5<\/em>(1), 3-9. https:\/\/doi.org\/10.18061\/1811\/45168<\/a> <\/li>\n\n\n\n
  18. Yeoh, J.P.S., & North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4<\/em>(4), 130-133. https:\/\/doi.org\/10.18061\/1811\/44658<\/a> <\/li>\n<\/ol>\n\n\n\n

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