Journal Articles

  1. Yeoh, J.P.S., Zhang, Z., Khong, S.K., Sinniah, U.R., Spence, C., & Beh, W.F. (2024). Music for plants? An investigation into the impact of exposure to acoustic stimulus in Bok Choy (Brassica rapa) plants. Evolutionary Studies in Imaginative Culture, 8(2), 129-143. https://doi.org/10.70082/esiculture.vi.677
  2. Zhang, Z., Yeoh, J.P.S., & Razali, C.S.M. (2024). Effect of humidity on the vibrating membrane of the python skin and eco-friendly materials imitation skin on traditional Chinese musical instrument – Leiqin. International Journal of Academic Research in Progressive Education & Development, 13(1), 1666-1679.
  3. Huang, Y., Loo, F.C., Yeoh, J.P.S. & Selvarajah, I. (2023). Li Jinhui’s kindergarten music textbook and its compatibility with today’s preschool music education in China. International Journal of Academic Research in Business and Social Sciences, 13(3), 42-74. https://doi.org/10.6007/IJARBSS/v13-i18/19945
  4. Ting Ting, Z.,Yeoh, J.P.S., & Loo, F.C. (2023). Approaches for sustainable preservation of Heze string music. International Journal of Academic Research in Progressive Education and Development, 12(4), 459-470. 
  5. Ting Ting, Z., Yeoh, J.P.S., & Loo, F.C. (2023). Cultural integration and innovation in string music: A study on the transformation of Heze string music. Heranca, 6(2), 61-73. https://doi.org/10.52152/heranca.v6i2.765
  6. Yeoh, J.P.S., Han, M.G., & Spence, C. (2023). The impact of musical fit and sound design on consumers’ perception of a luxury car ad. Luxury, 9(2-3), 165-184. https://doi.org/10.1080/20511817.2022.2224496
  7. Jusoh, M., Ramlee, S.I., Pydi, F.I., Mazlan, N.A., Berahim, Z., Mujab, A.A.M., Sinniah, U.R., Yeoh, J.P.S., Khalid, K., & Yaapar, M.N. (2023). Specific Sound Frequency Improves Intrinsic Water Efficiency in Rice Leaf by Imparting Changes in Stomatal Dimensions. Pertanika Journal of Tropical Agricultural Science, 46(2), 439-457. https://doi.org/10.47836/pjtas.46.2.05
  8. Yeoh, J.P.S., & Spence, C. (2023). Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics. HERD: Health Environments Research & Design Journal, 16(3), 278-290. https://doi.org/10.1177/19375867231161094
  9. Yeoh, J.P.S. (2021). The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, 51(3), 32-40. https://doi.org/10.17010/ijom/2021/v51/i3/158062
  10. Yeoh, J.P.S., & Allan, D. (2020). Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing, 50(8-9), 19-31. https://doi.org/10.17010/ijom/2020/v50/i8-9/154689
  11. Yeoh, J.P.S., & Yeoh, P.A. (2015). Competitiveness between Ethnic Malays and Ethnic Chinese in Malaysia. GSTF International Journal of Psychology, 2(1), 16-21. View
  12. Yeoh, J.P.S., & Yeoh, P.A. (2014). The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians. GSTF International Journal of Music, 1(1), 20-29. View
  13. Yeoh, J.P.S., & North, A.C. (2013). The Effects of Musical Fit on Consumers’ Choice when Opportunity and Ability is Limited. Pertanika Journal of Social Sciences and Humanitites, 21(1), 105-118. View
  14. Yeoh, J.P.S., & North, A.C. (2012). The Effect of Musical Fit on Consumers’ Preferences Between Competing Alternate Petrols. Psychology of Music, 40(6), 709-719. https://doi.org/10.1177/0305735611408994
  15. Yeoh, J.P.S., & North, A.C. (2010). The Effect of Musical Fit on Consumers’ Memory. Psychology of Music, 38(3), 368-378. https://doi.org/10.1177/0305735609360262
  16. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180. https://doi.org/10.1177/102986491001400107
  17. Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10. View
  18. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9. https://doi.org/10.18061/1811/45168 
  19. Yeoh, J.P.S., & North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133. https://doi.org/10.18061/1811/44658