About

Dr Joanne Yeoh obtained a First Class Honours in her degree from the University of Middlesex, United Kingdom in 1998. Upon completing her degree course, she was awarded a Luther and Ernest Gaunt Scholarship for Strings to study at the University of Leeds. During her study there, she was also chosen to receive a Foreign and Commonwealth Office Scholarship, in association with the British Council and the University of Leeds to pursue a Masters in Music Performance (MMUS) degree. Joanne completed her PhD studies with Heriot-Watt University, United Kingdom in 2009, with a focus on music and consumer behaviour.

While studying in the United Kingdom, she had the privilege to participate in several seminars and masterclasses held by prominent musicians. In the summer of 1998, she participated in the Aberystwyth Music Festival in Wales, the Edinburgh Summer Festival and the Aberdeen Music Festival in Scotland. She also played an active role with the Sorrel Quartet during the Leeds Annual Music Festival 1999.

Since returning to Malaysia in 2000, Joanne was selected to participate in the Asian Youth Orchestra, travelling to Vietnam, Japan, Australia, Korea and Hong Kong. In 2002, Joanne performed alongside Hong Kong superstar Jacky Cheung in his Music Odyssey Tour 2002/03 covering over 40 concerts around the world. The following year, Joanne was selected to perform with Taiwanese singer David Tao in his Soul Power Tour 2003. In 2008, Joanne was invited to play with another Hong Kong superstar, Alan Tam. Her musical performances are much sought after by many corporate and international industries, among them Sony, Panasonic, Omega, Tag Heuer, Microsoft, HP, Audi, BMW, Ferrari, Volkswagen, Mercedes Benz, ESPN, British American Tobacco, Blackberry and Apple.

Joanne has since launched 3 albums, Pulse of the Metropolis in 2005, After A Dream in 2013, and Life, Interrupted in 2021.

Among the awards Joanne has received include The Outstanding Young Malaysian Award 2004, Martell’s Rising Personality Award 2008, National Academic Award 2012, Golden Phoenix Award 2014, BrandLaureate Grand Master Brand ICON Leadership Award 2017; and the McMillan Woods Global Icon Award 2019. More recently, she was selected as Winner of the Professional Achievement Award in the Study UK Alumni Awards 2021. Joanne is also an accredited examiner for Trinity College London examination board, having travelled to Australia, New Zealand, South Africa, Spain, the Middle East and the Asian continent since 2005. Presently, she lectures at the Music Department of Universiti Putra Malaysia