Journal Articles

  1. Yeoh, J.P.S. (2021). The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, 51(3), 32-40. View
  2. Yeoh, J.P.S., and Allan, D. (2020). Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing, 50(8-9), 19-31. View
  3. Yeoh, J.P.S., and Yeoh, P.A. (2015). Competitiveness between Ethnic Malays and Ethnic Chinese in Malaysia. GSTF International Journal of Psychology, 2(1), 16-21. View
  4. Yeoh, J.P.S., and Yeoh, P.A. (2014). The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians. GSTF International Journal of Music, 1(1), 20-29. View
  5. Yeoh, J.P.S., and North, A.C. (2013). The Effects of Musical Fit on Consumers’ Choice when Opportunity and Ability is Limited. Pertanika Journal of Social Sciences and Humanitites, 21(1), 105-118. View
  6. Yeoh, J.P.S., and North, A.C. (2012). The Effect of Musical Fit on Consumers’ Preferences Between Competing Alternate Petrols. Psychology of Music, 40(6), 709-719. View
  7. Yeoh, J.P.S., and North, A.C. (2010). The Effect of Musical Fit on Consumers’ Memory. Psychology of Music, 38(3), 368-378. View
  8. Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180. View
  9. Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10. View
  10. Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9. View
  11. Yeoh, J.P.S., and North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133. View
  12. Yeoh, P.S. (2003). Methods of Overcoming Anxiety in Music Performance. In Chan, C.J., Selvarajah, I., and Liew, A.L. (eds.) Music in a Multidisplinary Context: Writings on Various Aspects of Music Studies. Serdang: Universiti Putra Malaysia Press.
  13. Yeoh, P.S. (2001). The Benefits and Limitations of Using Scientific Approaches in The Study of Musical Performance. Paper presented at The First International Music Technology Conference in Southeast Asia (MusTech Asia’2000). The Mines Beach Resort Hotel, Serdang, 16-18 March 2000.