Journal Articles

  1. Zhang, Z., Yeoh, J.P.S., & Razali, C.S.M. (2025). Remodeling the leiqin leg rest with additive manufacturing: Enhancing performers’ learning interest. International Journal of Academic Research in Progressive Education and Development, 14(1), 1607-1619. https://doi.org/10.6007/IJARPED/v14-i1/24840
  2. Zhang X.P., Loo, F.C., Ang, M.F., & Yeoh, P.S. (2025). Interpreting music sonority and performance techniques from the staccato notations in Wang Jianzhong’s ‘Three Variations of the Plum Blossom Melody’. International Journal of Academic Research in Progressive Education and Development, 14(1), 1558-1575. https://doi.org/10.6007/IJARPED/v14-i1/24818
  3. Yeoh, J.P.S., Zhang, Z., Khong, S.K., Sinniah, U.R., Spence, C., & Beh, W.F. (2024). Music for plants? An investigation into the impact of exposure to acoustic stimulus in Bok Choy (Brassica rapa) plants. Evolutionary Studies in Imaginative Culture, 8(2), 129-143. https://doi.org/10.70082/esiculture.vi.677
  4. Zhang, Z., Yeoh, J.P.S., & Razali, C.S.M. (2024). Effect of humidity on the vibrating membrane of the python skin and eco-friendly materials imitation skin on traditional Chinese musical instrument – Leiqin. International Journal of Academic Research in Progressive Education & Development, 13(1), 1666-1679.
  5. Huang, Y., Loo, F.C., Yeoh, J.P.S. & Selvarajah, I. (2023). Li Jinhui’s kindergarten music textbook and its compatibility with today’s preschool music education in China. International Journal of Academic Research in Business and Social Sciences, 13(3), 42-74. https://doi.org/10.6007/IJARBSS/v13-i18/19945
  6. Ting Ting, Z.,Yeoh, J.P.S., & Loo, F.C. (2023). Approaches for sustainable preservation of Heze string music. International Journal of Academic Research in Progressive Education and Development, 12(4), 459-470. 
  7. Ting Ting, Z., Yeoh, J.P.S., & Loo, F.C. (2023). Cultural integration and innovation in string music: A study on the transformation of Heze string music. Heranca, 6(2), 61-73. https://doi.org/10.52152/heranca.v6i2.765
  8. Yeoh, J.P.S., Han, M.G., & Spence, C. (2023). The impact of musical fit and sound design on consumers’ perception of a luxury car ad. Luxury, 9(2-3), 165-184. https://doi.org/10.1080/20511817.2022.2224496
  9. Jusoh, M., Ramlee, S.I., Pydi, F.I., Mazlan, N.A., Berahim, Z., Mujab, A.A.M., Sinniah, U.R., Yeoh, J.P.S., Khalid, K., & Yaapar, M.N. (2023). Specific Sound Frequency Improves Intrinsic Water Efficiency in Rice Leaf by Imparting Changes in Stomatal Dimensions. Pertanika Journal of Tropical Agricultural Science, 46(2), 439-457. https://doi.org/10.47836/pjtas.46.2.05
  10. Yeoh, J.P.S., & Spence, C. (2023). Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics. HERD: Health Environments Research & Design Journal, 16(3), 278-290. https://doi.org/10.1177/19375867231161094
  11. Yeoh, J.P.S. (2021). The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, 51(3), 32-40. https://doi.org/10.17010/ijom/2021/v51/i3/158062
  12. Yeoh, J.P.S., & Allan, D. (2020). Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing, 50(8-9), 19-31. https://doi.org/10.17010/ijom/2020/v50/i8-9/154689
  13. Yeoh, J.P.S., & Yeoh, P.A. (2015). Competitiveness between Ethnic Malays and Ethnic Chinese in Malaysia. GSTF International Journal of Psychology, 2(1), 16-21. View
  14. Yeoh, J.P.S., & Yeoh, P.A. (2014). The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians. GSTF International Journal of Music, 1(1), 20-29. View
  15. Yeoh, J.P.S., & North, A.C. (2013). The Effects of Musical Fit on Consumers’ Choice when Opportunity and Ability is Limited. Pertanika Journal of Social Sciences and Humanitites, 21(1), 105-118. View
  16. Yeoh, J.P.S., & North, A.C. (2012). The Effect of Musical Fit on Consumers’ Preferences Between Competing Alternate Petrols. Psychology of Music, 40(6), 709-719. https://doi.org/10.1177/0305735611408994
  17. Yeoh, J.P.S., & North, A.C. (2010). The Effect of Musical Fit on Consumers’ Memory. Psychology of Music, 38(3), 368-378. https://doi.org/10.1177/0305735609360262
  18. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180. https://doi.org/10.1177/102986491001400107
  19. Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10. View
  20. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9. https://doi.org/10.18061/1811/45168 
  21. Yeoh, J.P.S., & North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133. https://doi.org/10.18061/1811/44658