Journal Articles

  1. Yeoh, J.P.S., Han, M.G., & Spence, C. (2023). The impact of musical fit and sound design on consumers’ perception of a luxury car ad. Luxury, 9(2-3), 165-184. https://doi.org/10.1080/20511817.2022.2224496
  2. Jusoh, M., Ramlee, S.I., Pydi, F.I., Mazlan, N.A., Berahim, Z., Mujab, A.A.M., Sinniah, U.R., Yeoh, J.P.S., Khalid, K., & Yaapar, M.N. (2023). Specific Sound Frequency Improves Intrinsic Water Efficiency in Rice Leaf by Imparting Changes in Stomatal Dimensions. Pertanika Journal of Tropical Agricultural Science, 46(2), 439-457. https://doi.org/10.47836/pjtas.46.2.05
  3. Yeoh, J.P.S., & Spence, C. (2023). Background Music’s Impact on Patients Waiting in Surgery and Radiology Clinics. HERD: Health Environments Research & Design Journal, 16(3), 278-290. https://doi.org/10.1177/19375867231161094
  4. Yeoh, J.P.S. (2021). The Effects of Lyrical Fit in Advertisements. Indian Journal of Marketing, 51(3), 32-40. https://doi.org/10.17010/ijom/2021/v51/i3/158062
  5. Yeoh, J.P.S., & Allan, D. (2020). Sounds Like Chicken: Sensory Marketing and Sound Effects. Indian Journal of Marketing, 50(8-9), 19-31. https://doi.org/10.17010/ijom/2020/v50/i8-9/154689
  6. Yeoh, J.P.S., & Yeoh, P.A. (2015). Competitiveness between Ethnic Malays and Ethnic Chinese in Malaysia. GSTF International Journal of Psychology, 2(1), 16-21. View
  7. Yeoh, J.P.S., & Yeoh, P.A. (2014). The Pirating Musician: An Examination into the Attitudes and Justifications toward Music Piracy among Musicians. GSTF International Journal of Music, 1(1), 20-29. View
  8. Yeoh, J.P.S., & North, A.C. (2013). The Effects of Musical Fit on Consumers’ Choice when Opportunity and Ability is Limited. Pertanika Journal of Social Sciences and Humanitites, 21(1), 105-118. View
  9. Yeoh, J.P.S., & North, A.C. (2012). The Effect of Musical Fit on Consumers’ Preferences Between Competing Alternate Petrols. Psychology of Music, 40(6), 709-719. https://doi.org/10.1177/0305735611408994
  10. Yeoh, J.P.S., & North, A.C. (2010). The Effect of Musical Fit on Consumers’ Memory. Psychology of Music, 38(3), 368-378. https://doi.org/10.1177/0305735609360262
  11. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180. https://doi.org/10.1177/102986491001400107
  12. Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10. View
  13. Yeoh, J.P.S., & North, A.C. (2010). The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9. https://doi.org/10.18061/1811/45168 
  14. Yeoh, J.P.S., & North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133. https://doi.org/10.18061/1811/44658